“We promised. We delivered. With pride, determination, and good old ATARI know-how.”
– Sam Tramiel (Atari President & CEO 1984–1996)
In 1984, Jack Tramiel stepped away from the daily operations at Atari and named his son, Sam, the President and CEO. Sam Tramiel’s famous marketing slogan was used in advertisements for The Atari 520ST in the USA.
