68000: POWER WITHOUT THE PRICE

Discover the full potential of Atari’s 16/32-bit computer world with our next milestone 68000: POWER WITHOUT THE PRICE.

From system war to vision. Learn more about iconic Atari ST/STE/TT companies and Jack Tramiel’s revolutionary impact on the rapidly changing tech market. See how Tramiel’s bold move shocked Atari management and sparked a computer sensation in Europe.

• Hardback Edition + free PDF
• First release in Q3/2025
• ±350 full-colour pages
• High-quality offset print
• 168 × 230 mm portrait format 
• Special cover refinement
• 150 gr/m² Arctic Silk illustration paper
• Finest print raster (120) 
• Made in Germany

POWER POSTER: This high-quality A2 art print (420×594 mm) is a neoclassical collage of contemporary Atari adverts. The matt art paper is 250g/m² thick and promises durability. The 500×700 mm frame shown is not included and serves as a design example.

PLEASE NOTE: The offer is currently limited to certain EU countries. Only together with a book order. Securely packed in a roll.

DISCOVERY PACK: As usual, we can’t show you a design at the moment. However, the contents will be similar to The Flame Pack containing a new series of art postcards, foil magnets, a great voucher and complementary design products for your retro collection.

FLAME ROYAL: This is your chance to buy The Flame Wars at a very special price and support the project at the same time. Each book comes with a bookmark and selected goodies from the Flame Pack.

Shipping only together with Power Without the Price.

COVER ILLUSTRATION: The book title will be designed in line with the 68000 series and will only be shown when the book is published.

Choose your perks and add them to your shopping cart. 

A. Catalogue books in your shopping cart? We ship them right away! The corresponding shipping costs will be calculated at checkout.

B. Your purchase is now a regular pre-order and will be debited immediately as the product is already financed and in production.

C. All payment options are accepted. Paypal and Shop Pay as well as credit card options are fully active. 

D. Donations are possible by “Tips” in the checkout. Backers can choose betweeen 5%, 10% or 15%. Custom tips are also possible.

ANY MORE QUESTIONS? Please contact us via chat or email

The following speakers, informants, interview partners and authors were invited to participate:

Sam Tramiel ... Atari Corporation
Leonard Tramiel … Atari Corporation
Robert Behn-Katz ... Atari Corp. (UK) Ltd.
Simon Westbrook ... Corporate Controlling 
d’Este du Plessis ... Marketing Manager
John Norledge ... Atarisoft
Nick Lefevre ... Legal Counsel
Bron Shepherd ... PA, Warner Communications Inc.
Tony Deane & Mike West ... Silica Shop/SDL
John Arundel … Silica Marketing Manager
Philippa Kearney … PR Manager
Claire Walker … External PR Manager
Tom Hudson ... Antic, Cyber Studio, Degas
Martin Doudoroff ... Tri-Vision
Boris Tsikanovsky ... Spectrum 512
Tilmann Bubeck ... NEOchrome Master
Gerhard Lengeling ... Emagic, Notator SL
Karl Steinberg ... Steinberg, Cubase
Meinolf Amekudzi ... Bolo, Oxyd
Frank Schmerbeck ... Signum!
Ulf Dunkel ... Calamus
Eckhard Kruse ... Ballerburg
Doug Bell ... FTL, Dungeon Master
Pete Lyon ... Microdeal, Goldrunner
Gary Bracey … Ocean
Andrew & Rob Hewson … Hewson
Jez San … Argonaut, Starglider
John M. Phillips ... Nebulus, Wizball, Eliminator
Thomas Engel ... Turrican I+II, Rainbow Arts
Marc Rosocha … Wings of Death, Eclipse
Jochen Hippel … Chipmusic, Thalion
TEX & Friends … Scene to Business, Thalion
Richard Karsmakers … ST NEWS
Kay Poprawe ... Pixel art, ST graphics
Daniel Macré ... Lankhor, Vroom
Horst Brandl … TOS, 68000 ST Magazin

… AND MANY MORE.

“The really exciting thing was that in five months we actually showed the product at CES with real chips, with real PCBs, with real monitors, with real plastic.” – Shiraz Shivji

As one of two extensions to The Flame Wars, the next 68000 Anniversary book provides a detailed account of the core competences of Atari’s 16/32-bit ecosystem and reconstructs the development towards market dominance in the ’80s. The competition for the one and only 68000 system characterised this home computer era like nothing else. We turn back the time, take a deep breath from the golden silicone era and report first-hand what happened in the Atari labs before and after CES 1984. 

In particular, we want this volume to provide an overview of the topics, struggles and faces behind the ST computers. 

The Atari ST was an affordable dream computer and made desktop publishing on a small scale possible for the first time. However, the built-in MIDI interface made the ST a sequencer standard and characterised the ’90s music productions of Fatboy Slim, Fleetwood Mac, Pet Shop Boys, Madonna or Depeche Mode.

The historical importance of software development on the easily programmable and stable 68000 systems should not be underestimated and has not only shaken up the computer industry, but also created software milestones.

What made the ST so successful? 
How revolutionary was the system?
Who are the names behind it?
And which figures?

Expert analysis of key players and revolutionary products in the Atari industry, such as Steinberg, C-Lab, Xanth/FX, invers Software (Calamus), GST (1st Word Plus, Timeworks), Atarisoft, CRP/Ditek (DynaCadd), Digital Workshop (Campus CAD), Application Systems Heidelberg, R.O.M. (Papyrus), Batteries Included, NSI (Tempus Word), GFA, Omikron, Mandarin Software, and Antic.

MIDI sequencing is a major focus. We present the music studio industry around the Atari ST market, show specialised developers such as Steinberg and C-LAB/Emagic and the associated equipment for recording and mixing well into the ’90s until hard disk recording with the Atari Falcon. Legendary concerts, for instance by Jean-Michel Jarre and Tangerine Dream, Frankfurt music fairs and numerous testimonials from musicians emphasise the importance of the ST computer series.

Top game studios and publishers such as Hybrid Arts, FTL, Argonaut, Magnetic Scrolls, Lankhor, Thalion & Eclipse, Bullfrog, Bitmap Brothers, Gremlin, Assembly Line, Exxos, Delphine Software, Ere Informative, Silmaris, and Microdeal, are providing an impressive overview of their best games.

Explore desktop publishing (DTP) with Power Without the Price, featuring an exquisite catalog of Mega ST/E/TT machines, monitors, printers, and accessories. Immerse yourself in stunning large-scale photography as we unveil additional peripherals for the ST series and the professional TT world in our exclusive catalogue section.

ST, STE, Mega ST/STE, TT, Falcon…
We keep an eye on every machine!
What other machines were planned?
What led to the decline of the ST world?

Atari’s building blocks of assembly line production were situated in Taiwan. Our report delves into the current economic challenges of computer production and uncovers the shortcomings and opportunities within the industry.

Markets and Makers: The ST market varied greatly in different countries, as seen in advertisements, computer bundles and magazines such as the British ST Format, German 68000er ST-Magazin, American STart or French ST Magazine. An essay provides an explanation and report on the successes and failures of Atari's marketing efforts, while also addressing any discrepancies in sales figures.

Homebrew is the new thing. What is the Atari scene doing today? What products are emerging on the hobby market? 

We are striving to create a comprehensive book for Atari ST enthusiasts and retro collectors alike and are working on a significant contribution to IT history.